👋 Hi, I'm Scott Carr,
Freelance front-end developer specializing in Craft CMS and SEO
Are you looking for a skilled front-end developer with extensive Craft CMS experience? My knowledge and experience includes complex content modeling with Craft CMS, front-end design and development, UI/UX patterns, SEO and project management.
Curriculum Vitae
Work Experience
Principal
Scott Carr Web Design
Oct 2021 - Present
Achievements & Responsibilities
- Offering turnkey digital agency of one services with modern web design, technical web development, and digital marketing services.
- Extensive Craft CMS experience
- Skilled front-end developer with an understanding of modern design aesthetics
- Achieving top SEO rankings
- Experienced digital marketer with hands-on experience with Google Tag Manager, Google Analytics, and Google Ads
Digital & Development
Acorn Media
Nov 2018 - Present
Achievements & Responsibilities
- Designed and developed the latest www.explorecayman.com website
- Designed and developed the latest www.caymanresident.com website
- Designed and developed the latest www.caymanparent.com website
- Designed and developed custom websites for: Bacaro, Island Jewellers, Mise en Place
- Responsible for implementing ad serving technology, remarketing lists, and maintaining all ad accounts
- Responsible for implementing Google Ads campaigns including search, display, and remarketing
- Provide insights from Google Analtyics related to visitor traffic and user behavior on all sites
- Responsible for all SEO activity from structuring the initial content model to providing key SEO enhancements to underperforming pages
Owner
Naples Electric Bikes
Nov 2020 - Present
Achievements & Responsibilities
- Custom built the www.napleselectricbikes.com website with Craft CMS as the backend
- Provided analysis on 3rd party rental software programs to evaluate the most suitable and cost effective option available
- Implemented Booqable rental software with backend configuration and front-end implementation
- Use Google Analytics to determine incoming traffic sources, understand user behaviour, and identify new opportunities
- Schedule and review Google Ads Search campaigns to ensure essential keywords are targeted, campaigns provide top of page visibility, and ROI is being optimized
Sales Manager
Cayman Compass (formerly Pinnacle Media)
July 2016 - Jan 2017
Achievements & Responsibilities
- Managed sales department with five account executives for largest media company in the Cayman Islands with a daily newspaper, websites and social media channels, and seven niche publications
- Negotiated large volume contracts for top advertisers
- Coached and trained the sales team on managing the sales cycle, handling objections, and closing
Advertising Account Executive
Acorn Media
Feb 2012 - Apr 2016
Achievements & Responsibilities
- Produced record annual sales figures for four consecutive years
- Lead initiatives on numerous business development projects, ranging from website redesign to project managing custom map development
- Recommended new product offerings and product improvements that lead to new revenue capture, increased client satisfaction and strengthened the brands in the market
- Provided search engine optimization for all three brand websites resulting in top search engine rankings, substantial web traffic growth and increased revenue from advertising
- Designed and custom developed the first company website, www.acorn.ky, with Craft CMS as the backend content management system and responsive design on the front-end
Radio Marketing Consultant
dms Broadcasting
Apr 2011 - Oct 2011
Achievements & Responsibilities
- Sold radio marketing programs for X107.1, KISS 106.1 FM, HOT 104.1, and Cayrock 96.5
- Converted prospects into new advertisers with consistent prospecting, cold calling, and presentation of products
- Conducted client needs analysis to understand specific goals and advise result-driven advertising solutions
Proficiency
Knowledge & Technology Stack
Backend
- Craft CMS (content management system)
- Twig (PHP templating engine)
- Content Modeling
- Craft CMS Plugins (SEOmatic, Calendar, Retour, Formie, Vizy, Blitz)
Front-end
- HTML5
- CSS3
- Tailwind CSS (CSS framework)
- Git (version control)
JS Frameworks
- AlpineJS
- VueJS (progressive enhancement)
- jQuery (legacy)
SEO
- Content Strategy & User Experience
- Semantic Markup (HTML) & JSON-LD
- Local Search
- Performance
Analytics
- Google Analytics 4
- Google Tag Manager
- Conversion tracking
- URL params (tracking advertising URLs)
Ads (PPC)
- Google Ads (Search)
- Google Ads (Display)
- Google Ads (Remarketing)
- Google Ad Manager (Ad Serving)
Banner Ads
- HTML5 Banners
- Top Performing Sizes
- Best Practices & Guidelines
- Bannersnack/Creatopy
Speed/Perf
- Metrics (FCP, LCP, CLS)
- Methods (caching, lazy load, image optimization, minify CSS + JS)
- Lighthouse & WebPageTest
- Imgix (images)
DevOps
- GitHub (repo)
- Ploi.io (deploy)
- DigitalOcean (server)
- AWS S3 (backup)
Showcase
Portfolio
University
Education
Purdue Unversity
West Lafayette, IN
Bachelor of Science in Selling and Sales Management